Free Amazon Merch Royalty Calculator
See what you earn per sale by product, list price and royalty tier.
- No signup needed
- Updates as you type
- Royalty rates as of 2026
Royalty per sale, sample numbers
$2.4412.2% of price
Your listing
These are sample numbers. Change any of them to match your listing.
Allowed range for Standard T-Shirt: $13.99 to $25.99.
Only used for the monthly and yearly estimate.
Your royalty per sale
Sample numbers$2.44
12.2% of list price
On a $19.99 Standard T-Shirt at Creator Tier.
Where the money goes
- Amazon's cut 88%
- Your royalty 12%
- The customer paysThe list price you set.
- $19.99
- Amazon's cutEverything Amazon keeps: production, fulfillment and platform fees.
- -$17.55
- Your royalty
- $2.44
Your estimate at 30 sales a month
- Per month30 sales × $2.44
- $73.20
- Per yearThe monthly figure × 12.
- $878.40
The same sale at each tier
- Creator TierYour tier
- $2.44
- Plus Tier
- $4.88
- Premium Tier
- $5.27
For the US store, in US dollars. Royalty rates based on Amazon Merch on Demand 2026 data. Actual royalties can vary, so check your earnings in the Amazon Merch dashboard.
Next step
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Next in your workflow
See all 13 free toolsHow to use this Amazon Merch royalty calculator
- 1
Pick your product
Choose a product type and type your list price. The sample numbers are only there to show you how it works.
- 2
Choose your tier
Pick the royalty tier that matches your external traffic. If you're not sure, start with the Creator Tier, which is the default.
- 3
See what you earn
Read your royalty per sale, add your expected sales for a monthly and yearly estimate, then compare what the same sale pays at each tier.
How Amazon Merch on Demand Royalties Work in 2026
Amazon Merch on Demand pays creators a royalty for every product sold: the difference between the list price you set and Amazon's production and fulfillment cost. You don't pay to list a design and there is no monthly charge. Amazon takes its cut automatically before paying you.
Royalties use a sliding scale: at lower price points, Amazon's production costs consume a higher percentage of the sale. As you raise your list price, each additional dollar yields roughly 73 cents more in royalty at the standard rate, so higher prices earn noticeably more per sale.
List price = what the customer pays
Amazon's cut = production + fulfillment + platform fees
Your royalty = List price minus Amazon's cut
From June 2026, Amazon Merch uses a traffic-based tier system that can either reduce or raise your royalties depending on how much external traffic you drive. The default Creator Tier pays 50% of the standard royalty rate, a major cut for sellers who rely only on Amazon's organic traffic.
Amazon Merch Product Types and Royalty Ranges
Different product types have different production costs and price ranges, which means different royalty potential. Here's a quick reference for Plus Tier royalties (the standard rate):
| Product | Price range | Royalty at min | Royalty at max |
|---|---|---|---|
| Standard T-Shirt | $13.99 to $25.99 | $0.50 | $9.26 |
| Premium T-Shirt | $18.99 to $30.99 | $1.73 | $10.49 |
| V-Neck T-Shirt | $14.99 to $25.99 | $0.43 | $8.46 |
| Tank Top | $13.99 to $25.99 | $0.95 | $9.71 |
| Long Sleeve T-Shirt | $17.99 to $29.99 | $1.04 | $9.80 |
| Raglan | $17.99 to $29.99 | $1.25 | $10.01 |
| Sweatshirt | $27.99 to $39.99 | $4.41 | $13.17 |
| Pullover Hoodie | $29.99 to $44.99 | $3.48 | $14.43 |
| Zip Hoodie | $33.99 to $49.99 | $3.74 | $15.42 |
| PopSockets Grip | $12.99 to $16.99 | $3.01 | $5.93 |
| iPhone Case | $14.99 to $24.99 | $0.53 | $7.83 |
| Samsung Galaxy Case | $14.99 to $24.99 | $0.53 | $7.83 |
| Tote Bag | $14.99 to $21.99 | $0.56 | $5.67 |
| Throw Pillow | $17.99 to $29.99 | $1.10 | $9.86 |
Royalties shown at Plus Tier (the standard rate). Creator Tier is 50% of these figures. Premium Tier is 108%.
Highest royalties: Zip Hoodies, Pullover Hoodies and Sweatshirts earn the most per sale: $11.77 at $44.99, $10.78 at $39.99 and $8.79 at $33.99 at Plus Tier, and more at higher prices. PopSockets Grip pays $4.47 at $14.99, a strong share of its lower price.
Tips to Maximize Your Amazon Merch Royalties
Price at the higher end of the range
Each additional dollar in list price yields roughly $0.73 more in royalty at the standard rate. A standard t-shirt priced at $25.99 earns about $9.26 versus about $1.96 at $15.99. That's a big difference, so don't undercut yourself.
Drive external traffic to reach Plus or Premium Tier
With the June 2026 tiers, Creator Tier pays 50% of the standard royalty. Building a social media presence, email list or Pinterest traffic can move you up to Plus Tier (the standard royalty) or Premium Tier (108%). Learn how in our June 2026 royalty changes guide.
Use keyword research to rank organically on Amazon
Our free Amazon Keyword Research tool helps you find high-volume, low-competition keywords that bring organic Amazon traffic.
Check your designs for trademark issues before uploading
Use our Trademark Checker to check your design text against USPTO trademark records before uploading. A trademark violation can get your Merch account suspended.
Focus on evergreen niches that support higher prices
Niches like outdoor hobbies, professions and sports fans can often support higher prices than generic humor shirts. A zip hoodie at $44.99 earns $11.77 a sale at Plus Tier, far better than a generic t-shirt at $15.99.
Frequently asked questions
How are Amazon Merch on Demand royalties calculated?
Amazon Merch on Demand royalties are calculated as your list price minus Amazon's production and fulfillment cost. You don't pay Amazon anything up front: it deducts its production cost from every sale before paying you. The royalty uses a sliding scale: at lower price points, Amazon's costs consume a higher percentage of the sale price. As you increase your list price, each additional dollar yields approximately $0.73 more in royalty at the standard rate (73% marginal royalty rate). For example, a standard t-shirt priced at $19.99 earns roughly $4.88 at the standard rate, while the same shirt at $25.99 earns around $9.69.
What are the new Amazon Merch royalty tiers in 2026?
From June 2026, Amazon Merch uses a three-tier royalty system based on external traffic and sales volume. The Creator Tier (the default for all sellers) pays 50% of the standard royalty rate and has no minimum traffic. The Plus Tier pays 100% of the standard royalty and requires 15% to 34% external traffic plus 10 or more sales a month. The Premium Tier pays 108% of the standard royalty (an 8% bonus) and requires 35% or more external traffic plus 10 or more sales a month. Sellers who don't drive external traffic are placed in the Creator Tier at 50% unless they qualify for a higher tier.
Which Amazon Merch products have the highest royalties?
Zip Hoodies and Pullover Hoodies have the highest royalties in this calculator, earning $11.77 at $44.99 and $10.78 at $39.99 on the Plus Tier. Sweatshirts also do well, at $8.79 at $33.99. These products have higher base production costs, but their price ceilings are much higher, which allows more earnings per sale. For a strong royalty-to-price ratio at a lower price point, PopSockets Grip earns $4.47 at $14.99.
What is the best price for a t-shirt on Amazon Merch?
A common starting point for standard t-shirts on Amazon Merch is $19.99 to $22.99. At $19.99, you earn approximately $4.88 in royalty (Plus Tier) while staying competitive on price. Pricing above $22.99 increases your royalty (up to about $9.26 at $25.99) but may reduce sales in competitive niches. Niche products with less competition, like hobby or occupation shirts, can often support $21.99 to $24.99. Test different prices to find what works for your design and niche.
How much can you make with Amazon Merch on Demand?
Earnings on Amazon Merch on Demand vary widely based on your tier, number of designs, pricing and niche, so we don't quote typical income. To estimate yours, multiply your royalty per sale by the sales you expect. For example, 30 sales a month of a $19.99 standard t-shirt earns $73.20 at the Creator Tier or $146.40 at the Plus Tier. Under the June 2026 tiers, Plus and Premium Tier sellers keep or increase their royalty per sale, while Creator Tier sellers get 50% of the standard royalty, so driving external traffic matters more.
Does Amazon Merch charge any fees?
Amazon Merch on Demand does not charge upfront listing fees, monthly fees or subscription costs. You don't pay to upload designs or keep your account open. Amazon's revenue comes from the spread between the customer's purchase price and your royalty: it keeps the production cost, fulfillment cost and platform margin, then pays you the remainder as your royalty. You only earn money when you sell, and nothing is charged if your designs don't sell.